Maryland Internet Marketing
April 27, 2009 – 5:23 amGoogle Trust Filter
or How do you get a website to be an authority for your local area in Google’s eyes?
I can’t think of a better way to kick off this new (new to me) blog than to quote an amazing resource I use for Dominating Maryland Internet Advertising:
A lot of discussions tend to focus on the generality of a "Sandbox", but it has long since been debunked as a useful term, by Matt Cutts and many senior forum members. So i propose the Sandbox is dead
What does exist, are filters.
What opposes those filters are good techniques and "trust" - one good member recently referred me to it as "Trustrank".
An understanding of what these main filters are for, how Google applies them and the observed behaviour of Google in releasing them would be a good way for owners to better manage and refine their organic search techniques.
Maybe our good friends in the community could select a topic or several, that they have some solid experience and authority in and support it with a format that can be easily referenced. The most recent one has been largely contributed to by g1smd. Allow me to paraphrase [ and please correct me ] an example of how i think this would flow:
Duplicate Content Filter - incorrect linking
Applied: when internal links are incorrectly applied to "/index.htm" , "/default.htm" when they should all point to "/"
Effect: Unlikely to be indexed, badly suppressed results , PR applied to wrong or duplicate pages.
Time to restore : 2-3 months from when fix is applied
Evidence: WebmasterWorld webmaster reports
Duplicate Content Filter - Meta Data
Applied: when meta descriptions and titles are too similar
Effect: results show supplemental and generally suppressed
Time to restore : A matter of days according to the next few crawls
How many other filters have you observed, what are their effects , what have you done to fix the problem and what have you seen is the time to restore them?
Source: http://www.webmasterworld.com/google/3110528.htm
David Bruce
Frederick Web Promotions
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Technorati Tags: Maryland Internet Marketing
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By A.N. Other on Apr 27, 2009